So Dropbox is changing the way it markets its service. The online storage giant is trying to shift its image away from just being a place to store big files online into an image that is more akin to a creative, collaborative playground.
Dropbox has finally figured out the best ways to use its product. Yahoo for them. We had it figured out a long time ago, and here’s a little secret, we’ve been delivering the concept of a creative sandbox in the cloud to our customers for years now. The only difference between what Dropbox is marketing, and what we offer our customers, is ownership and privacy, which, in the business world, is crucial to finding success.
What Dropbox is promoting is essentially a hybrid cloud solution without giving its customers the power of having ownership of its stored/shared media. The media is always stored on the servers owned by Dropbox, which means, if one day Dropbox is bought out by another company, and they decide to migrate your data, and then change the rules of your service agreement, there is little you can do about it.
True hybrid cloud solutions are combinations of both public and private cloud spaces. This means there is data stored on a public server, like the ones operated by Dropbox, and data is also stored on the locally-owned server where, like its public counterpart, it is also available from any location and practically any device.
To clarify even further, the word “Public” here doesn’t mean everyone on the planet has access to the data stored there. It just means the data is stored on a server that also houses the data of other businesses. The server is public, not the data.
The private cloud part of the hybrid could is the part that is the most important, because no matter what happens, out there in the Internet world, and business world, the data that is stored on your locally-hosted cloud is protected and controlled by you, the true owner of the data.
This also means there are plenty of security/access options. The private cloud space could be setup to be tightly restricted to just office managers charged with organizing the important, sensitive information, and leaving the rest of the office staff doing their document creation stored in their own public clouds.
The biggest benefit to ability to easily share files, and collaborate on them, is that it makes working together with others more easy than it has even been in the history of mankind. No need to email a document back and forth, no need to exchange thumb drives, and no need to even come into the office to collaborate with a coworker. It’s all done simultaneously via the cloud, from wherever you might roam (Provided you have an internet connection).